I am a content and audience strategist with 8+ years experience shaping how major sports and media brands show up publicly. I have a diverse background in journalism, visual art, video production, and live content, and my work thus combines strong editorial judgment, creativity, and data-informed strategy.
At the NBA, I lead key areas of social and digital content strategy across platforms, helping guide the league’s brand voice, content strategy, and live programming arm. My scope includes everything from real-time coverage and player storytelling to promotional content and paid.
I’m also the co-creator of Mote Street, a website and online community for prose, poetry, playlists and photography. I’m deeply interested in film, music, art, food, and life in New York City — interests that consistently funnel back into my work.